COPYWRITER
HACKABLE?
A Podcast By McAfee
It was a throw away at the end of a call, "no one thinks about cyber security until after something happens." So we took it as a challenge – find a way to make people care. The solution? A podcast at the intersection of entertainment and education.
HACK OR FICTION?
In a world where we obsess over staying connected, how can we be sure we’re not leaving ourselves vulnerable? "Hackable?" – a podcast from McAfee – gives us a front-row seat to explore where we’re susceptible in our daily routines, without even realizing it. From Wi-Fi to webcams, and cars to computers, these episodes put the tech to the test to answer the question, is it “Hackable?”
Season 1 Stats
10
EPISODES
1.6MM
DOWNLOADS
86K
SUBSCRIBERS
#1
IN TECH NEWS ON APPLE PODCASTS
EPISODE TEASERS ON SOCIAL
IMMERSIVE WEB EXPERIENCE
A show about hacking needed a website that lived up to the subject matter. Not only could visitors listen to episodes and find behind-the-scenes content, we also included a few easter eggs with clues on how to find them.
EASTER EGG TEASER
We released a few videos on social with little to no context. The takeaway? The logo in the top corner of the page was editable. All a user had to do was search the site for clues to "hack" the site and unlock hidden features.
WEBCAM COVERS
When searching for a hacker to infiltrate a webcam for an episodes, we found it quite difficult. Not because the hack itself was hard, but because the hackers all found it boring. That was an eye-opening experience and meant branded webcam cover were an absolute must.
