KAISER PERMANENTE
My 2-Minute Drill

Being healthy seems like such a daunting task. Counting calories? No thanks. Eating bland, fiber-rich foods? Gross. Spending grueling hours at the gym? Nope. What if I told you that you could live a healthier lifestyle 2 minutes at a time? You can.

As a sponsor of Super Bowl 50 , Kaiser Permanente created "My 2-Minute Drill." This immersive activation, complete with a VR experience, health bar, and fitness station, showed people how small adjustments, in 2-minute increments, could greatly affect their overall wellness.

your back. And still, there's pride in an honest day's work.