COPYWRITER
Ever since I was a kid, my mother knew I was destined for a career in advertising. Why? Because I had memorized every jingle and slogan on TV, but couldn’t remember my spelling words. To her credit, she started singing the letters of the spelling words to the tune of the jingles…and the rest is history.
Fast forward to today, I've had the opportunity to develop on-site activations for major brands at marquee events like Super Bowl 50 and the NBA All-Star Game. I've worked with mom-and-pops to fortune 500s. But no matter the client, category, or budget, I approach every project with curiosity and creativity. I believe this is what makes me an impactful storyteller across any channel.
EXPERIENCE
2018-Present
Stamford, CT
Lovesac
As the Senior Copywriter, I’ve been responsible for transforming the brand from educator to storyteller. We achieved this by evolving our voice to connect with customers on an emotional level, establishing new guidelines, and auditing all creative across every touchpoint. I have been the leader in ideating, developing, pitching, and producing several highly successful campaigns, as well as refining those concepts based on research to resonate effectively with our audience segments.
2017-2018
New Haven, CT
Response Marketing
As the only copywriter at the agency, I played a key role in the development of pitch-winning concepts that led to new business opportunities and additional projects from existing clients. It was my role to raise the profile of the agency as a whole while also executing work for a diverse roster of clients across multiple categories.
Clients Included: McAfee, Uncle Julio's, Logitech, Guided Choice Financial, Hope’s, Guardian
2015-2017
Westport, CT
Catapult Marketing
On the Frontier Communications team, I was responsible for developing above-the-line, 360º campaigns. I also played a major role in many new business opportunities, resulting in big wins for the agency.
Clients Included: Frontier Communications, Pernod Ricard, Mars Candy, Pure Point Financial
2014-2015
Norwalk, CT
Octagon
As the first copywriter hired at the agency, and my first copywriting gig outside of college, I jumped headfirst into the face-paced environment of experiential marketing. I made significant contributions to new-business pitches, including one of Octagon’s biggest clients in several years, Taco Bell. I also developed campaigns for on-site activations at Super Bowl 49 & 50, the Special Olympics, and the NBA All-Star Game.
Clients Included: Taco Bell, Sports Illustrated, JBL, Kaiser Permanente, BMW, MasterCard, PlayStation, Papa John’s, AB inBev, Pernod Ricard, ESPN, NBTY, Topps
2013-2014
Chicago, IL
Two x Four
Through networking and persistence, I landed an internship that wasn’t even being offered at Two by Four in Chicago. There, I had the opportunity to jump right in, concepting, presenting, and ultimately producing work for several local clients.
Clients Included: The Chicago Bears, Wrangler Workwear, Navy Pier, Adler Planetarium
EDUCATION
2012-2014
Loyola University Chicago
B.A. Advertising & Public Relations
2010-2012
Santa Rosa Junior College
Focus in advertising and marketing
ACHIEVEMENTS
2018
Shorty Awards - Best Branded Podcast
Ad Age Small Agency Digital Campaign of the Year, Silver
Digiday Content Marketing Award - Best Branded Podcast
2020
Finished an entire tube of ChapStick™ without losing it