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COPYWRITER
For 25 years, Lovesac has been redefining what it means to be comfortable by empowering customers to live on their terms. In celebration of a quarter century, we teamed up with some real-life Lovesac owners who know a thing or two about rewriting rules.
THE LAUNCH​
To kickoff the campaign, we partnered with celebrity Lovesac owners, as well was the Lovesac Founder and his family, to build excitement and engagement.
THE EVOLUTION​
To carry the campaign through the remainder of the year, we pivoted away from celebrity talent to focus on influencers. All real-life Lovesac owners, we partnered with the talent to tell authentic stories form their lives and experience with our product...just taken to another level.
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