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For 25 years, Lovesac has been redefining what it means to be comfortable by empowering customers to live on their terms. In celebration of a quarter century, we teamed up with some real-life Lovesac owners who know a thing or two about rewriting rules. 


To kickoff the campaign, we partnered with celebrity Lovesac owners, as well was the Lovesac Founder and his family, to build excitement and engagement.


To carry the campaign through the remainder of the year, we pivoted away from celebrity talent to focus on influencers. All real-life Lovesac owners, we partnered with the talent to tell authentic stories form their lives and experience with our product...just taken to another level. 

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