LOVESAC
The Covid Chronicles

Three weeks (18 days rather) before our summer photoshoot, we were informed that we’d be working from home “for just two weeks.” At the time, filled with positivity with a dash of naivety, we postponed the shoot. However, quickly it became obvious that “just two weeks” really meant “we have no clue.” Now we were faced with a shotlist a mile long and no way of putting a traditional production together. But, times of constraint breed new forms of creativity. So the Creative Team embraced the situation, turning our own living rooms into sets and our families into talent to capture engaging content that was perfectly in-tune to how our audience was feeling.